Hoti Hoteis

The fundamental purpose of this project is to promote an update of the brand’s visual identity, carefully preserving the characteristics that make it unique.
Responding to the desire expressed by various internal teams for a younger and more contemporary identity, we sought a metamorphosis that goes beyond the surface.

This project is not limited to a new logo or a refreshed color palette; it is a journey of self-discovery that strengthens the bond with the team and reinforces the commitment to shared values, while also clearly communicating to partners and collaborators the principles considered essential for mutual success.